Welcome to Bright Butterfly Hypnotherapy and Coaching

I am Jo Cook and I’m an experienced Clinical Hypnotherapist, performance and life coach and an Advanced BWRT® practitioner. With easy to reach hypnotherapy clinics in both Staffordshire and Cheshire.  Or online via Skype, Zoom or Facetime.

I specialise in helping people with anxiety, stress, self-belief and weight loss.

Transform your life with Clinical Hypnotherapy, BWRT® and Coaching

Free your mind with Hypnotherapy, BWRT ® and coaching 

What stops you living your life as you want to?

  • Anxiety and stress
  • Fears or phobias
  • Procrastination
  • A lack of self-belief or ‘impostor’ syndrome
  • Maybe you have you experienced difficult situations in your life such as; bullying, trauma, loss, separation, criticism, failure?

What does hypnotherapy do?

Hypnotherapy BWRT® and Coaching can help you to eliminate years of faulty thinking and feeling and shift longstanding patterns of behaviour. These therapies can help you to feel calm and relaxed, more positive and achieve more.

Location and services

I have a high success rate, utilising a toolbox of advanced coaching and therapeutic techniques, which can help you to deal with the root cause of your problem.

I practice from Hypnotherapy clinics in Congleton, Cheshire and Stoke on Trent Staffordshire. I offer a range of services and use a number of therapies to support you with the challenges you have including:

The number of sessions required can be between one and 12, depending on the presenting issue. Typically, with most presenting issues I work with people for three to six sessions.                           

Though mental health issues are more common, your situation, journey, symptoms and recovery are unique. I will work with you to deal with the root cause, helping you to think and feel better!

Find out more about how you can improve your mental health, on my information pages and clicking this link. 

I have a number of Specialist programmes that enable you to achieve change:

Learn more

How would it change your life, how could you feel? What could you achieve?

Let go of what no longer serves you, let go of your outdated  feelings thoughts and behaviours.


If you are thinking it is time to make that change, take the next step and arrange a telephone consultation.  

Just follow the booking link to choose a time that suits you.  If you would prefer to call my number or email directly, I will respond as soon as I can.

Book now

Free eBook

Sign up to my mailing list and receive my FREE eBook ‘5 Fantastic Ways to Think Better, Feel Better, Live Better.

Helping you to change your life

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Thank you for your help over the past couple of months it really does feel a fresh start not only for my weight.  thank you again so much.

L  3/18

I have been working with Jo for weight loss and I am delighted with the results.   To date I have lost 15lbs (since January 1st of this year).  Yes, this is a great result and my journey continues.  However, the most beneficial gain I have experienced is that I now have full control over my food, after a life where it has controlled me.  I know what I have to do and how I have to do it.

I make my own choices.  I have a Flake if I feel like it and it doesn’t ‘ruin’ my eating, making me rush off to eat the rest of the kitchen.  I know what to eat to speed up my weight loss and I know I can take my foot off the pedal and slow down if I want to.  I am completely in control.  I feel like a ‘normal’ person for the first time in my life.  Food does not invade my every waking thought like it used to!

Today I went out and bought Easter Eggs for my family and a packet of Mars Bars.  The ‘old me’, in the past would have pigged out on at least one Egg by now and possibly a couple of the Mars Bars.  But I have no inclination towards them at all.  It’s like a miracle!   I am really proud of what I am achieving but most of all, I am grateful to Jo for her support and for helping me to achieve what I truly believed I would never achieve in my lifetime.  I now have a good relationship with food, a normal one!

So, thank you Jo, so very much.

Sue April 17

Jo is fabulous! I have suffered with mental health issues for more than 10 years and after seeing Jo, I finally feel like my life is back on track. The future looks bright!

I am now sleeping eight hours a night thanks to Jo (much more than I was before we started working together!) and I feel so much calmer in general.

Hypnotherapy with Jo has changed my life more than I would have ever imagined. I now enjoy the food choices I make and, as a result, my life has become so much more positive. My general health has also improved which has helped me at work. Jo has motivated me to become the person I always wished to be. I’ve even pursued my dream of learning to ride a horse – an activity I never thought I would be able to do!

After many sessions of counselling and CBT I felt hypnotherapy was my last resort  I was a bit hesitant at first but the will for inner peace was strong. something new that was deep inside that has never been spoken about before came out in hypnotherapy with Jo, that I nor anyone close to me would have ever believed would of been an underlying issue!! I was amazed!

The tools that Jo has given me will stay with me forever

Before seeing Jo I felt I was fighting a loosing battle, I was there but not really. Now I feel I’m that strong, assertive woman; not feeling lost and ready for what life brings me. Thank you Jo!! X

B   8/18

Thank you so much for everything you’ve done to help me.  You’ve given me some amazing tools to use and made a hug difference in my outlook on life and values for which I’m very grateful.

H  8/18

Fantastic first session really helpful.  Breathing exercise has really helped my anxiety.



I’m good still no alcohol for which I am soòoo grateful

I continue to lose weight slowly and am looking forward to my dress for the wedding(a second one-fitted)  Nearly there

Thank you so very much for all your help

J  2/18

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Thank you Jo. I have benefited so much from the sessions. I have definitely learned that relaxation is key and that it isn’t the end of the world if I pass on a cake! I am listening to my instincts and analysing them rather than following them compulsively. I’m still losing weight and I feel like you’ve set me on a path of self discovery   H  May 18

Hi Jo, I had a great holiday, we went to funchal in portugal on the island of madeira, our Egypt holiday was cancelled due to collapse of Thomas Cook but we thoughly enjoyed ourselves, managed to eat out in restaurants and go for plenty of coffees. We enjoyed it so much we are planning going back next year. I will send you a couple of photos.

Thank you so much for all your help prior to me going away, I have been using the skills you taught me and it really has transformed my life.

Kind regards and many many thanks